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Wholesome Hedonism: EXBERRY® by GNT Identifies Disruptive New Colour Development

A daring new period of “Wholesome Hedonism” is inspiring a radical rethink of what’s doable with pure colours, in keeping with pattern evaluation by GNT.

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GNT, the worldwide provider of plant-based EXBERRY® colours, explored how at this time’s customers see coloration on the planet of food and drinks and past. The analysis revealed a robust new pattern formed by Era Z’s need to embrace pleasure and creativity whereas staying true to core values.

The brand new technology of customers is radical, various, and digitally native – and it’s quickly altering international attitudes in the direction of food and drinks. Gen Z consumers are dedicated to holistic wellness and are actively selling environmental and social agendas via their purchases. On the similar time, their devotion to social media means visible influence is extra necessary than ever earlier than.

This client habits could be described as Wholesome Hedonism. This ethos is now set to spark a world surge in demand for eye-catching merchandise which can be good for individuals and planet. From seductive wholesome snacks to kaleidoscopic TikTok treats, the pattern showcases a life-style that’s playful, thoughtful, and nourishing.

GNT’s evaluation discovered that it’s already producing new instructions in pure coloration. For instance, cute soft-play pastel shades are getting used to redefine what “wholesome and sustainable” appears like. Psychedelic coloration schemes now work in concord with mind-boosting components to faucet into new-age wellbeing. Shiny, clashing coloration mixtures can even allow manufacturers to create virtuous merchandise that fulfill the need for creativity and self-expression.

Maartje Hendrickx, Market Growth Supervisor at GNT Group, stated: “Wholesome Hedonism resonates with the brand new technology of acutely aware customers who’re decided to rewrite the foundations. To faucet into the pattern, manufacturers must have a good time disruption and undertake a brand new visible language for merchandise which can be each wholesome and environmentally sound. Earthy colours are now not a necessity – it is time to be daring, be artistic, and make individuals smile.”

Accessible in shades spanning the total spectrum, EXBERRY® colours are plant-based concentrates created from non-GMO fruit, greens, and crops utilizing conventional bodily processing strategies. GNT has additionally set out a dedication to turn into the chief in its discipline on sustainability by 2030.

Julia Meyer, Wholesome Hedonism pattern specialist at GNT Group, stated: “We’ve got huge expertise and experience in bringing spectacular coloration ideas to life in food and drinks utilizing our plant-based EXBERRY® concentrates. We’re right here to encourage manufacturers to faucet into fashionable customers’ emotional wants via coloration and unleash their merchandise’ true potential.”


EXBERRY® is the worldwide market chief in Coloring Meals – plant-based concentrates manufactured from edible fruit, greens, and crops utilizing solely light bodily strategies similar to chopping, boiling, and filtering. EXBERRY® is synonymous with high-performance coloration options primarily based on essentially the most pure idea of coloring meals with meals. The model offers the widest vary available on the market, comprising greater than 400 shades. It’s appropriate for virtually all food and drinks, together with confectionery, dairy and bakery merchandise, gentle and alcoholic drinks, and flavorful functions. The concentrates are valued worldwide for his or her ease of use, brilliance, efficiency, and the entire vertical integration of the availability chain. The vertical provide chain offers advantages together with full traceability in addition to worth and inventory stability. GNT is dedicated to driving trade requirements increased by making certain EXBERRY® Coloring Meals ship on cost-in-use, efficiency, naturalness, and sustainability. In making use of EXBERRY® merchandise, producers are assured to obtain extremely skilled help starting from strategic product growth to manufacturing integration and regulatory recommendation. EXBERRY® is the favored coloration resolution utilized by greater than 2,000 meals and beverage corporations together with the main meals and beverage producers on the planet.

About GNT

​The GNT Group is a family-owned firm pioneering within the creation of specialised, future-proof merchandise from solely pure components. It’s internationally famend for its EXBERRY® portfolio, the main international model in Coloring Meals. Based in 1978, the corporate presents unparalleled agricultural competence mixed with first-rate process-engineering experience. GNT delivers a full vary of coloration concentrates sourced completely from edible fruits, greens, and crops. Sustainability is a key precedence for GNT and the corporate has set a collection of bold targets for 2030 to optimize its environmental and social impacts. The corporate is headquartered in Mierlo, The Netherlands, and has international attain with prospects in 75 international locations and workplaces in North and South America, Asia, Europe and the Center East.

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