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Wholesome Hedonism: EXBERRY® by GNT identifies disruptive new coloration development

Courtesy of EXBERRY by GNT

A daring new period of “Wholesome Hedonism” is inspiring a radical rethink of what’s attainable with pure colours, in response to development evaluation by GNT.

GNT, the worldwide provider of plant-based EXBERRY® colours, explored how at this time’s shoppers see coloration on the planet of foods and drinks and past. The analysis revealed a strong new development formed by Era Z’s need to embrace pleasure and creativity whereas staying true to core values.

Leaderboard of Asia Food Journal

The brand new technology of shoppers is radical, various, and digitally native – and it’s quickly altering world attitudes in the direction of foods and drinks. Gen Z buyers are dedicated to holistic wellness and actively promote environmental and social agendas by their purchases. On the identical time, their devotion to social media means the visible impression is extra necessary than ever earlier than.

This shopper conduct will be described as Wholesome Hedonism. This ethos is now set to spark a world surge in demand for eye-catching merchandise which can be good for folks and the planet. From seductive wholesome snacks to kaleidoscopic TikTok treats, the development showcases a playful, thought of, and nourishing way of life.

GNT’s evaluation discovered that it’s already producing new instructions in pure coloration. For instance, cute soft-play pastel shades are getting used to redefine what “wholesome and sustainable” seems to be like. Psychedelic coloration schemes work in concord with mind-boosting substances to faucet into new-age well-being. Vibrant, clashing coloration combos also can allow manufacturers to create virtuous merchandise that fulfill the need for creativity and self-expression.

Maartje Hendrickx, Market Growth Supervisor at GNT Group, mentioned: “Wholesome Hedonism resonates with the brand new technology of acutely aware shoppers who’re decided to rewrite the foundations. To faucet into the development, manufacturers must have a good time disruption and undertake a brand new visible language for wholesome and environmentally sound merchandise. Earthy colours are now not a necessity – it is time to be daring, be inventive, and make folks smile.”

Obtainable in shades spanning the total spectrum, EXBERRY® colours are plant-based concentrates created from non-GMO fruit, greens, and crops utilizing conventional bodily processing strategies. GNT has additionally set out a dedication to develop into the chief in its area on sustainability by 2030.

Julia Meyer, Wholesome Hedonism development specialist at GNT Group, mentioned: “We now have huge expertise and experience in bringing spectacular coloration ideas to life in foods and drinks utilizing our plant-based EXBERRY® concentrates. We’re right here to encourage manufacturers to faucet into fashionable shoppers’ emotional wants by coloration and unleash their merchandise’ true potential.”

To entry GNT’s unique coloration development evaluation on how Gen Z is altering perceptions of coloration, click on right here:


EXBERRY® is the worldwide market chief in Coloring Meals – plant-based concentrates manufactured from edible fruit, greens, and crops utilizing solely light bodily strategies resembling chopping, boiling, and filtering. EXBERRY® is synonymous with high-performance coloration options based mostly on essentially the most pure idea of coloring meals with meals. The model offers the widest vary in the marketplace, comprising greater than 400 shades. It’s appropriate for virtually all foods and drinks, together with confectionery, dairy and bakery merchandise, gentle and alcoholic drinks, and flavorful functions. The concentrates are valued worldwide for

their ease of use, brilliance, efficiency, and full vertical integration of the provision chain. The vertical provide chain offers advantages, together with full traceability in addition to value and inventory stability. GNT is dedicated to driving business requirements increased by making certain EXBERRY® Coloring Meals delivers on cost-in-use, efficiency, naturalness, and sustainability. In making use of EXBERRY® merchandise, producers are assured of receiving extremely skilled assist starting from strategic product growth to manufacturing integration and regulatory recommendation. EXBERRY® is the favored coloration answer utilized by greater than 2,000 meals and beverage corporations, together with the main meals and beverage producers on the planet.

About GNT

The GNT Group is a family-owned firm pioneering within the creation of specialised, future-proof merchandise from solely pure substances. It’s internationally famend for its EXBERRY® portfolio, the main world model in Coloring Meals. Based in 1978, the corporate provides unparalleled agricultural competence mixed with first-rate process-engineering experience. GNT delivers a full vary of coloration concentrates sourced solely from edible fruits, greens, and crops. Sustainability is a key precedence for GNT, and the corporate has set a sequence of bold targets for 2030 to optimize its environmental and social impacts. The corporate is headquartered in Mierlo, The Netherlands, and has a world attain with clients in 75 international locations and places of work in North and South America, Asia, Europe, and the Center East.

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